Users dedicate several hours to online shopping
Emotions drastically drive impulsive buying behavior
Coupons, sales, and offers tempt users to buy more
People tend to prefer shopping with a companion
Thorough Research
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Oops! I bought it…
An attempt to control the impulsive buying behavior
Outline
Academic Project
Team
Paper Published in the ACM Digital Library (view paper).
Paper presented in the international conference of India HCI 2022
Jaai Kalekar | Tanishk Babar
Impulse buying is such a craving that satisfies the happiness of an individual. E-commerce, with deals, mobile transactions, and home delivery, surged in 2020 due to COVID-19, keeping people at home.
Our study involved using different methods of User Centric Design to design a solution to help curb the impulsiveness while buying.
January 2022
Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying.
WHAT is impulsive buying and WHY did we choose this topic?
E-commerce with discounts, mobile transactions, and home delivery surged in 2020 due to the COVID-19 pandemic, as people stayed home and shopped online.
So the PLAN we followed...
DISCOVER
Desk Research
Primary Research
DISCOVER
Defining the context
User Personas
Empathy and
Journey Maps
ANALYSE
Comparing the insights and analysing them
DESIGN
Ideation
Concepts
Final Solution
The design intervention was based on the following factors.
Need of a companion
Setting limits to the purchase
Providing a cart summary to review the purchase
Overspending alerts
Creating hindrances in the shopping flow
Rewarding the user to encourage them shop less
Emphases
meet mr. curb
Mr. Curb takes on various roles – acting as a budget-conscious dad, a friend offering purchase history insights, and an elder figure rewarding responsible spending. He provides alerts on overspending, offers cart summaries, suggests changes, and keeps you connected to 'Curbit' for an enhanced shopping experience.
Happy to help you control your impulsive buying behaviour
with mr. Curb, we introduce to you curbit
Introducing Curbit!
Your companion to help you control your impulsive buying behavior
Login/ Sign Up screens
Setting up Curbit
Letting curbit know about you and your shopping habits so as give you more personalised promts helping you shop less.
Setting personal limits so as to limit your purchases and get alerts if any limit is crossed
giving curbit permissions
Giving Curbit permissions of different e-commerce websites for which user wants the app to work in the background.
hinderences
Mr. Curb will ask quirky questions so as to make the user feel guilty and rethink!
Mr. Curb giving the cart summary according to the preset limits and suggesting to remove unnecessary items
Scanning the cart total and giving the overspending alert, thus delaying the payment process
Appreciation
Mr. Curb rewards users for staying within budget and saving with Curbit, fostering continued engagement.
Mr. Curb triggers guilt and responsibility if users overspend.
Rewards
Rewards upon budget-friendly purchases include unique incentives like free OTT movie or meditation class, fostering Curbit engagement.
But how will this work
OCR (Optical Character Recognition)
Image Processing
Data Analytics
TECHNOLOGIES USED
Curbit would take a screenshort of the cart page and by image processing, data analytics and OCR reading it would generate a cart summary and give alerts regarding over spending.
Shopping is a flow
fROM RESEARCH WE FOUND THAT…
Technological intervention
Desktop view only!
Sorry for the inconvenience.
Have a great day!
