Our user had a lot to say and we heard him loud and clear...
Our user had a lot to say and we heard him loud and clear...
Why groww?
Process
New to the market
Started in 2016
New to the market
Started in 2016
Growing user base
40 million+ customers
Growing user base
40 million+ customers
“How Literate are you with your Finances?”
“How Literate are you with your Finances?”
In this project, we investigate the app's behaviour in order to improve its usability and foster deeper user engagement and interaction.
In this project, we investigate the app's behaviour in order to improve its usability and foster deeper user engagement and interaction.
Over the course of 3 weeks we followed this process…
Selection
Selection
Conceptualization in perspective of behaviour
Conceptualization in perspective of behaviour
methods used
novice users
novice users
expert users
expert users
“Has recently started using Groww and Wants to start investing.”
“Has a strong portfolio in the app and Uses the app regularly for investing and trading ”
audience
audience
Version 1
Version 1
The youth in India are very interested in video games like Clash of Clans and PUBG. The user-friendliness of these games, the incorporation of visual elements, and the provision of small rewards to players all contribute significantly to their appeal.
The youth in India are very interested in video games like Clash of Clans and PUBG. The user-friendliness of these games, the incorporation of visual elements, and the provision of small rewards to players all contribute significantly to their appeal.
We decided to implement gamification, empire view to see it as a financial empire, some exciting UX writing and visual elements to reduce the application's complexity after extensive research and ideation.
We decided to implement gamification, empire view to see it as a financial empire, some exciting UX writing and visual elements to reduce the application's complexity after extensive research and ideation.
After continuous ideation and engagement with users, we came with the First draft of Hi-fidelity on which we took user insights and made changes accordingly...
After continuous ideation and engagement with users, we came with the First draft of Hi-fidelity on which we took user insights and made changes accordingly...
User was not appealed with the implementation of 3D characters and felt the avatars were very out of the place.
We tried implementing the empire view right from start to make the user excited and we implemented it in the background while user is filling in the details.
It made screen look visually cluttered.
In the Homepage section, we tried to add a shuffle option to suggest stocks to buy based on market performance in different sectors.
But the issue arose was of trust. Why should the user blindly trust which stock to buy without any study, because of a lot of loopholes we scratched the idea.
We tried different versions of that and also tried a spin the wheel option which led to more distrust and a sense of gambling to the user which was a big NO for the final idea.
FInal ui
FInal ui
Team
Team
Outline
Outline
A Behavioral Design approach for your Financial’s Growwth
A Behavioral Design approach for your Financial’s Growwth
Groww Redesign
Groww Redesign
Eshna Sengupta | Tanishk Babar | Manan Shah
Eshna Sengupta | Tanishk Babar | Manan Shah
Ever thought if an application was a person, how would they talk with you? Well, we gave it a thought and treated Groww as the best stock broker in market and how he would help the user grow their portfolio and engage in stock market.
A Gamified Redesign to engage youth (18-30) in the stock market and the financial side of life.
Ever thought if an application was a person, how would they talk with you? Well, we gave it a thought and treated Groww as the best stock broker in market and how he would help the user grow their portfolio and engage in stock market.
A Gamified Redesign to engage youth (18-30) in the stock market and the financial side of life.
Academic Project
Academic Project
November 2022
2022
Research and User interactions
Ideation and conceptualizing.
Redefining requirements after feedbacks
Comparing Hi-fid to low-fids and user insights
Driving tests from ideation to alternatives.
Designing versions with continuous user feedbacks
Research and User interactions
Validating final solution with problem statement
Research and User interactions
Ideation and conceptualizing.
Redefining requirements after feedbacks
Comparing Hi-fid to low-fids and user insights
Driving tests from ideation to alternatives.
Designing versions with continuous user feedbacks
Research and User interactions
Validating final solution with problem statement
Click through prototypes
Click through prototypes
Cognitive walkthrough
Cognitive walkthrough
Remote testing
Remote testing
How do we make the app more engaging, and motivate users to invest more?
How do we make the app more engaging, and motivate users to invest more?
How do we make a serious topic feel less overwhelming?
How do we make a serious topic feel less overwhelming?
How do we add a sense of trust?
How do we add a sense of trust?
Click Through Prototype
Cognitive Walkthrough
Remote Testing
Smooth Navigation.
Progress bars introduced for update.
Smart UX writing for better user engagement.
Keeping surprise element
The splash screens guided users about the purpose of the app
Small captions for grooming the user
Users are assured that they are in a safe environment
Adding easy to understand illustrations
The stock recommendation has been changed to a more personalized and customized version taking user’s opinions into consideration
Simulation mode; implementation of gamification for users to make the entire financial topic easy.
Segregation of investments will help the user view how many different types of shares have been explored and as the number grows the growth triggers.
The Empire view gives the user an opportunity to view his own empire getting built as they invests.
Goals section : Tasks and personal goals have been introduced for the user to increase the engagement with the application.
User was not appealed with the implementation of 3D characters and felt the avatars were very out of the place.
We tried implementing the empire view right from start to make the user excited and we implemented it in the background while user is filling in the details.
It made screen look visually cluttered.
In the Homepage section, we tried to add a shuffle option to suggest stocks to buy based on market performance in different sectors.
But the issue arose was of trust. Why should the user blindly trust which stock to buy without any study, because of a lot of loopholes we scratched the idea.
We tried different versions of that and also tried a spin the wheel option which led to more distrust and a sense of gambling to the user which was a big NO for the final idea.
Desktop view only!
Sorry for the inconvenience.
Have a great day!
