Team
Team
Outline
Outline
An attempt to control the impulsive buying behavior
Oops! I bought it…
Oops! I bought it…
January 2022
Academic Project
Academic Project
Jaai Kalekar | Tanishk Babar
Jaai Kalekar | Tanishk Babar
Impulse buying is such a craving that satisfies the happiness of an individual. E-commerce, with deals, mobile transactions, and home delivery, surged in 2020 due to COVID-19, keeping people at home.
Our study involved using different methods of User Centric Design to design a solution to help curb the impulsiveness while buying.
Impulse buying is such a craving that satisfies the happiness of an individual. E-commerce, with deals, mobile transactions, and home delivery, surged in 2020 due to COVID-19, keeping people at home.
Our study involved using different methods of User Centric Design to design a solution to help curb the impulsiveness while buying.
Paper Published in the ACM Digital Library (view paper).
Paper presented in the international conference of India HCI 2022
Paper Published in the ACM Digital Library (view paper).
Paper presented in the international conference of India HCI 2022
WHAT is impulsive buying and WHY did we choose this topic?
WHAT is impulsive buying?
WHAT is impulsive buying and WHY did we choose this topic?
Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying.
E-commerce with discounts, mobile transactions, and home delivery surged in 2020 due to the COVID-19 pandemic, as people stayed home and shopped online.
So the PLAN we followed...
So the PLAN we followed...
DISCOVER
Defining the context
User Personas
Empathy and
Journey Maps
DESIGN
Ideation
Concepts
Final Solution
ANALYSE
Comparing the insights and analysing them
fROM RESEARCH WE FOUND THAT…
fROM RESEARCH WE FOUND THAT…
Shopping is a flow
Casually surfing on any e-commerce app/ friend suggests something
Casually surfing on any e-commerce app/ friend suggests something
Finds something interesting
Finds something interesting
Explores the product and thinks of buying it
Explores the product and thinks of buying it
Tries to compare it on different platforms so as to get the best deal
Tries to compare it on different platforms so as to get the best deal
Easy payment without any disturbance because of the online platforms
Easy payment without any disturbance because of the online platforms
Immediate direction to the payment screen
Immediate direction to the payment screen
Adds item to the cart
Adds item to the cart
Popping offers finalize the decision of buying the product.
Popping offers finalize the decision of buying the product.
Product arrives home
Product arrives home
Feeling guilty about the purchase
Feeling guilty about the purchase
Regrets the purchase and ends up not using the product at all
Regrets the purchase and ends up not using the product at all
Users dedicate several hours to online shopping
Users dedicate several hours to online shopping
Emotions drastically drive impulsive buying behavior
Emotions drastically drive impulsive buying behavior
Coupons, sales, and offers tempt users to buy more
Coupons, sales, and offers tempt users to buy more
People tend to prefer shopping with a companion
People tend to prefer shopping with a companion
Thorough Research
Just Click to view full research.
Emphases
Emphases
Need of a companion
Need of a companion
Setting limits to the purchase
Setting limits to the purchase
Providing a cart summary to review the purchase
Providing a cart summary to review the purchase
The design intervention was based on the following factors.
The design intervention was based on the following factors.
Overspending alerts
Overspending alerts
Creating hindrances in the shopping flow
Creating hindrances in the shopping flow
Rewarding the user to encourage them shop less
Rewarding the user to encourage them shop less
meet mr. curb
meet mr. curb
Mr. Curb takes on various roles – acting as a budget-conscious dad, a friend offering purchase history insights, and an elder figure rewarding responsible spending. He provides alerts on overspending, offers cart summaries, suggests changes, and keeps you connected to 'Curbit' for an enhanced shopping experience.
Mr. Curb takes on various roles – acting as a budget-conscious dad, a friend offering purchase history insights, and an elder figure rewarding responsible spending. He provides alerts on overspending, offers cart summaries, suggests changes, and keeps you connected to 'Curbit' for an enhanced shopping experience.
Happy to help you control your impulsive buying behaviour
with mr. Curb, we introduce to you curbit
with mr. Curb, we introduce to you curbit
Introducing Curbit!! Your companion to help you control your impulsive buying behavior
Login/ Sign Up screens
Letting curbit know about you and your shopping habits so as give you more personalised promts helping you shop less.
Letting curbit know about you and your shopping habits so as give you more personalised promts helping you shop less.
Setting personal limits so as to limit your purchases and get alerts if any limit is crossed
Setting up Curbit
Setting up Curbit
giving curbit permissions
giving curbit permissions
Letting curbit know about you and your shopping habits so as give you more personalised promts helping you shop less.
Letting curbit know about you and your shopping habits so as give you more personalised promts helping you shop less.
hinderences
hinderences
Mr. Curb will ask quirky questions so as to make the user feel guilty and rethink!
Mr. Curb will ask quirky questions so as to make the user feel guilty and rethink!
Mr. Curb giving the cart summary according to the preset limits and suggesting to remove unnecessary items
Scanning the cart total and giving the overspending alert, thus delaying the payment process
Appreciation
Appreciation
Mr. Curb rewards users for staying within budget and saving with Curbit, fostering continued engagement.
Mr. Curb rewards users for staying within budget and saving with Curbit, fostering continued engagement.
Mr. Curb triggers guilt and responsibility if users overspend.
Mr. Curb triggers guilt and responsibility if users overspend.
Rewards
Rewards
Rewards upon budget-friendly purchases include unique incentives like free OTT movie or meditation class, fostering Curbit engagement.
Rewards upon budget-friendly purchases include unique incentives like free OTT movie or meditation class, fostering Curbit engagement.
But how will this work
But how will this work
OCR (Optical Character Recognition)
OCR (Optical Character Recognition)
Image Processing
Image Processing
Data Analytics
Data Analytics
TECHNOLOGIES USED
TECHNOLOGIES USED
Curbit would take a screenshort of the cart page and by image processing, data analytics and OCR reading it would generate a cart summary and give alerts regarding over spending.
Technological intervention
Technological intervention
Giving a final option of going back before the payment portal.
Would give a final warning before the purchase so as to make the user feel the emotion of overspending and thus restricting them from doing so.
Would give personalised messages so as to make the user feel connected to Curbit.
Would give personalised messages so as to make the user feel connected to Curbit.
Will generate a cart summary by analysing products in the user’s cart
Will generate a cart summary by analysing products in the user’s cart
Mr.Curb will act as a companion so as to make the user feel connected
Scans the cart page when the users clicks on the cart icon and gives an alert about rechecking the items added.
Scans the cart page when the users clicks on the cart icon and gives an alert about rechecking the items added.
Scans the cart page when the users clicks on the cart icon and gives an alert about rechecking the items added.
Gives two options to choose between
Gives two options to choose between
Scanning the cart total and giving the overspending alert, thus delaying the payment process
An attempt to control the impulsive buying behavior
WHY did we choose this topic?
Defining the context
Empathy and Journey Maps
Happy to help you control your impulsive buying behaviour
Introducing Curbit!! Your companion to help you control your impulsive buying behavior
Login/ Sign Up screens
Scanning the cart total and giving the overspending alert, thus delaying the payment process.
Would give a final warning before the purchase so as to make the user feel the emotion of overspending and thus restricting them from doing so.
Mr.Curb will act as a companion so as to make the user feel connected
Giving a final option of going back before the payment portal.
DISCOVER
Desk Research
Primary Research
Discover
Define & Ideate
Analyze
Design